Words matter. Words and images together can impact more than either alone. 'It was so real I could almost taste it' is an example of how we combine our senses with words for more descriptive communication. Image-based words go directly to the brain. If you issue a call to action in abstract language, we must decode the abstraction before we act. Questions that evoke images help: 'What would it be like if we did accomplish that? What would it taste like, feel like?' Effective communication is hard work, and people don't seem to want to work very hard these days. I have a notion in mind, and 'it's so close we can almost touch it.' Does this make my notion more achievable? more real? more doable?" Being able to elicit images in the mind of others has advantages. A message that is easy to understand reflects well on the message and the messenger. What is your message? What is your notion?

2 Comments:

Dang, Scott is beautiful.

By  Anonymous, at 8:42 PM  

This helped me realize something. Thanks.

John

By  John Pritzlaff, at 6:09 PM  

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